* One must discover his or her specific craft, and once it's known, cultivate the skills necessary to be the best possible. For instance, to be a chef one must develop taste, smell, cooking instinct and intuition. Some skills are innate and natural but most must be developed and honed.
* Always doing what you're told doesn't mean you'll succeed in life.
* Don't worry about money, instead offer only the best possible ingredients (metaphorically speaking, always offer your best, don't let money motivate your decisions)
* Always look above and beyond yourself (said by Jiro's son, taught to him by his father)
Jiro trains his apprentices for ten years before they're promoted to the position of preparing and serving the sushi. He spoke often of becoming a shokunin, or master craftsman or artisan. Yet this Japanese word has a much deeper meaning, as explained by Tasio Odate:
"...not only having technical skills, but also an attitude and social consciousness....The shokunin has a social obligation to work his/her best for the general welfare of the people. The obligation is both spiritual and material...."
If you wish to experience a truly inspirational man, watch Jiro Ono's story, "Jiro Dreams of Sushi."
"Joy to the fishes in the deep blue sea, joy to you and me!"